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As people turn to AI tools like ChatGPT instead of Google, startups must shift their PR and content strategies to focus on visibility in places LLMs pull from like trusted media, forums, podcasts and clear, well-structured owned content. The goal now is to be so credible and valuable that AI chooses to reference your brand.

When you're running a business or startup, figuring out the right time to launch a public relations (PR) campaign can be a game changer. If you can tell a compelling story, sustain increased demand and continuously engage with your audience and media, your business might just be ready to reap the benefits of a well-timed PR campaign.

PR is essential for startups at every stage of their business lifecycle, serving as a strategic tool to build brand visibility and credibility. Initially, PR helps startups create awareness through compelling storytelling and media engagement. Ultimately, PR not only enhances visibility but also fortifies credibility, supporting sustainable growth and success.

While AI presents challenges such as potential job losses and ethical dilemmas, it also offers opportunities to enhance journalistic work and streamline PR practices. By embracing these tools judiciously and upholding high ethical standards, the media industry can navigate this new era effectively and responsibly. As we look to the future, the intersection of PR, AI, and journalism will undoubtedly continue to evolve.